Meg Peters
Senior Information Architect

Expert in information architecture, user-centered design, and content strategy dedicated to creating exceptional online experiences for desktop and mobile.

Certified Usability Analyst (CUA) and user interface designer for Congress.gov, experienced in collaborating with multidisciplinary teams on large websites.

 

Experience

Library of Congress

2010 - Present
2006 - 2007

Senior Information Architect (Contractor with CACI First Five Years)

  • Created user-centered information architectures for Congress.gov and other Library sites. Deliverables included content inventories, site maps, wireframes, concept models, task flows, use cases, personas, and functional specifications.
  • Worked closely with the project manager, technical architect, and team to define the requirements for each Congress.gov release (every one to three months).
  • Designed the information architecture and compiled content for the first cultural theme month sites (African American History, Women's History, and five more).
  • Guided teams through content strategy and content migration for numerous Library sites, helping content providers improve and manage content.
  • Inventoried all public and internal Library web content (almost 850 sites).
  • Gathered web analytics and assisted with user research.
  • Coordinated visual design and collaborated on responsive design for mobile.
American Institute of Architects (AIA)

2008 - 2009

Director of User Experience (2009)
Independent Consultant (2008)

  • Redesigned the information architecture for AIA.org and 300 AIA chapter sites, conducted user research, art directed, and helped steer AIA.org site strategy.
  • Managed two visual designers and a front-end designer/developer.
Marriott International

2005 - 2006

Senior Content Strategist (2006)
Senior Information Architect (2005)

  • Performed a competitive analysis of the “find a hotel” search for Marriott.com and five major hotel sites.
  • Redesigned the “join” form for Marriott Rewards, reducing form length by 47% and shortening the process to one step.
  • Designed Marriott.com personalization for Marriott Rewards members and produced a competitive analysis of "remember me" personalization on major sites. Published "Guiding Principles for Providing 'Remember Me' Personalization."
Aquilent

2004 - 2005

Senior Information Architect and User Researcher (Contractor at Department of Health and Human Services)

  • Re-architected the top levels of the 18,000-page HHS intranet. Interviewed 24 users, wrote personas, and guided the content audit. Co-authored a gap analysis that compared the existing intranet with current user needs.
  • Conducted usability testing in the Usability.gov lab: card sorting and task-based testing of the existing intranet versus the new design. Overall task success rates improved 36%. Cost savings from productivity gains were estimated at $636,584.
National Association of Realtors (NAR)

2002 - 2004

Information Architect (2003 - 2004)
Content Editor (2002 - 2003)

NAR, a former client, hired me after my previous employer, Iconixx, closed in DC.

  • Directed and performed information architecture work and usability testing for the full redesign of Realtor.org. Met all first-year goals:
    1) Unique visitors increased 50% and repeat visitors doubled.
    2) Online product sales rose 30-50%.
    3) Conference registration went up 25%.
    4) Website registration increased 50%.
  • Authored the project plan and played a pivotal role in defining site strategy, budget, and web team structure.
  • Hired and managed freelancers: an information architect and a visual designer.
  • Wrote and edited Realtor.org content, including breaking news on legislation and NAR's monthly housing indicators.
Iconixx

2001 - 2002

Information Architect

Consulted for NAR and its affiliate, the Council of Residential Specialists (CRS).

  • Re-architected the top levels of Realtor.org, incorporating 56 websites for various groups and programs within NAR. Produced a content audit, interviewed users and subject-matter experts, user tested concepts, and coordinated visual design. Received Iconixx's Employee of the Quarter Award for this work.
  • Designed a user-centric information architecture for CRS.com that won the Web Marketing Association’s "Standard of Excellence Award" and increased site traffic substantially. Conducted user research and oversaw content migration and editing.
Early Work

1989 - 2001

Wrote and designed for web and print:

  • Independent Consultant (2000-2001)
  • Web Designer | Maden Tech Consulting, Inc. (1999-2000)
  • Copywriter (1994-1998) | Graphic Designer (1991-1994) | The Washington Post
  • Graphic Designer | Promisloff Casem, Inc. (1989-1991)

As a print designer at The Washington Post, I was awarded the Maryland-Delaware-DC Press Association Award for First Place, Local Retail Campaign for WMAL Radio.

 

Education

Rhode Island School of Design (RISD)

1985 - 1989

Bachelor of Fine Arts in Graphic Design

Took courses towards RISD degree at Brown University and Old Dominion University.

Goucher College

2006 - 2009

Graduate Certificate in Historic Preservation

Studied at National Trust for Historic Preservation and College of Charleston.

 

Contact

Meg Peters